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TEMPLATE PAGE Another empowering feature of AI is the element of personalization. AI makes it very easy to provide people with a lot of new content. But is the content really useful and helpful for the viewer? This is where the superpower of AI, which is personalization, comes into play. When using AI, myriads of …

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Digital Marketing in 2023

The software then uses actual data to determine the ideal online audience for the campaign and purchases digital ad inventory in an auction-based manner on everything accessible across multiple devices and in locations where the audience might be interested.

Advertisements are customized to each customer’s specific interests and habits. The establishment of intelligent connections, generation of insights, and optimization of performance are all part of the process.

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